I took an opportunity out of college to work at Kellogg, a known CPG giant. I worked closely with food developers and scientists to help bring products to life. The experience was invaluable, I was drawn into the process of creating food for people to enjoy.
One year into my journey (2019) I started to recognize this trend around functional nutrition in plant based foods. It was around that time I decided to take a deep dive into health and wellness, really familiarizing myself with what a clean ingredient profile actually looked like. I quickly learned that the wellbeing of consumers took a backseat while the bottom line was being prioritized.
I'm talking of course about the processed foods in our diet causing allergy sensitivities and inflammation in the people we love. I wanted to flip the script and create something 100% clean label with functional benefits. I wanted people to FEEL the difference.
So I got familiar with functional medicine and the discovered some incredible benefits these super-herbs and adaptogens provided in my daily routine. In conjunction with a whole food, phytonutrient rich diet, I found these foods to put my body in a peak physical state.
- Lions Mane for focus and cognitive support
- Maca for balance and stamina
- Kava for stress relief
- Ashwagandha for vitality
- Matcha for clean energy
- Turmeric for recovery
Every day after work I would spend hours in my mom's kitchen putting together real, simple ingredients while finding the perfect plant based balance of protein, carbs and fats that left my stomach feeling happy.
The Feel Bar was born.
Finally, a clean and delicious bar that left my mind at ease and stomach pleased. I wanted to make Feel Bars available to most people with food sensitivities so we took out all this stuff:
[syrups, wheat, processed egg white powder (found in Rx Bars), tapioca fiber syrup, chicory fiber syrup, tocopherols, corn fiber syrup, refined sugars, cane sugar, palm oils, vegetable glycerin, lecithin, high fructose corn syrup, hydrogenated oils, natural flavors (chemical flavor enhancer), artificial sweeteners, sugar alcohols, citric acid, ascorbic acid]
From my crazy Italian foodie family to yours, prepare to feel the difference...