Born to Feel
In 2021, Mike Trupiano walked away from his job at Kellogg’s to make a bar that would change the way we look at nutrition forever.
Your Mind Matters
Clean & Delicious
We unite real ingredients with functional benefits.
We've sourced the most effective super-herbs and adaptogens because you deserve to feel the difference.
Feel Focused
Each bar contains 500mg of Organic Lion’s Mane Mushroom, known as the ‘brain mushroom’ for its natural ability to support focus, memory, and mental clarity. Used for centuries in traditional medicine, Lion’s Mane helps keep your mind sharp throughout the day.
#Focus
Feel Balanced
Each bar contains 500mg of Organic Maca Root with over 50 phytonutrients that have been shown to restore balance to adrenal funciton while providing health benefits like hormone balance, improved stamina and stress relief.
#balance
Feel Immune
Each bar contains 500mg of Chaga Mushroom, the antioxidant powerhouse, to protect you from free radicals that suppress inflammation and boost immunity.
#IMMUNE
Feel Immune
Each bar contains 600mg of Organic Turmeric and 50mg of Curcumin, Turmeric's powerful active compound, to support healthy inflammatory function. We even added black pepper for increased absorption.
#IMMUNE
Feel Restored
Each bar contains 300mg of Organic Ashwagandha, an adaptogen that’s been clinically shown to improve vitality and reduce levels of cortisol (the stress hormone) so you can tame that monkey mind of yours.
#restore
Feel Energized
Each bar contains 900mg of Organic Japanese shade grown Matcha, the antioxidant powerhouse with naturally occurring caffeine (65mg/bar).
We added L-theanine for mood lift so you can experience what clean, calm and sustained energy feels like.
#energy
Feel Calm
Each bar contains 100mg of L-theanine, an amino acid found naturally in green tea that promotes relaxation without drowsiness. Known for its calming effects, L-theanine helps ease stress, improve focus, and support a balanced mood—keeping you clear and centered throughout the day.
#calm